Bryan Harder serves as the Executive Vice President of Digital Experience at Princess Auto Ltd. since February 2016, leading teams in Marketing, IT, Business Development, and Planning. Bryan's responsibilities include developing and implementing strategies to achieve corporate goals, ensuring organizational sustainability, and mitigating risks to protect the PA brand. Previously, Bryan held various positions at MTS, including Senior Vice President of IT and Project Delivery, where Bryan focused on IT strategy, architecture, and project management. Bryan's extensive experience in IT management and strategic planning has been complemented by positions at Canwest, Celero Solutions, and Protegra. Bryan holds a degree in Computer Analyst Programmer from Red River College Polytechnic, completed in 1997.