Princess Auto is a private, Canadian-owned company employing over 3400 Team Members, with our Home Office in Winnipeg, Manitoba. We provide hard-working Canadians with a unique assortment of tools and equipment through over 50 stores coast-to-coast, a National Call Centre, and our online store.

We serve the tradespeople, farmers, inventors and industrial workers that keep our country going. They are the reason we exist. We aim to provide the tools and equipment they need at an exceptional value, and offer an unrivaled experience backed by our Princess Auto Guarantee: "No sale is final until you’re satisfied". That means we will gladly repair, replace, or refund any product to your satisfaction. We mean it.

We are also a company that gives back to the community. One way we do this is through The Princess Auto Foundation, which provides financial assistance to skilled trades students enrolled at Canadian Colleges. Find out more at www.theprincessautofoundation.com

You can always count on us to help you find ways to make stuff work.


Home Goods & Services

Industrial

Retail

Princess Auto Ltd.

Princess Auto Ltd.'s headquarters in Winnipeg, Canada

This department oversees employee relations, recruitment, and organizational development to support the workforce.

Human Resources

This department oversees the supervision and coordination of operational staff to ensure efficient workflow and employee performance.

Operations Management

This department oversees the management and efficiency of retail stores, ensuring effective leadership and operations.

Retail Operations

The Sales and Marketing Team at Princess Auto Ltd. plays a crucial role in driving the company's growth by developing and executing strategies to engage tradespeople, farmers, and industrial workers. This diverse team collaborates on campaigns, digital marketing efforts, and in-store promotions to enhance brand awareness and customer satisfaction. By utilizing a multi-channel approach, including social media and email marketing, they ensure that customers find the tools and equipment they need while embodying the company's commitment to exceptional value and service.

Sales and Marketing Team

The Analytical and Technical Support Team at Princess Auto Ltd. focuses on optimizing operations and enhancing customer experience through data analysis, system integrity, and technical solutions. This multidisciplinary team collaborates to ensure the effective replenishment of stock, maintain quality assurance, and ensure compliance within the supply chain. By leveraging data insights and providing robust technical support, they empower the company to better serve tradespeople, farmers, and industrial workers, ultimately contributing to the mission of delivering exceptional value and satisfaction.

Analytical and Technical Support Team

The Leadership Team at Princess Auto Ltd. is responsible for shaping the strategic direction and operational excellence of the company. Comprising executive leaders across various functions, including IT, finance, marketing, ecommerce, and retail operations, this team drives initiatives that enhance customer satisfaction and operational efficiency. They also prioritize community engagement and workforce development, ensuring that Princess Auto remains dedicated to serving Canadian tradespeople and fostering a culture of innovation and satisfaction.

People (10)

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Other teams

Operations Management

Retail Operations

Sales and Marketing Team

Analytical and Technical Support Team

Leadership Team