Principal. is the culmination of our passion for Formula 1 and commitment to redefining race day fashion. Founded by Hayley and Elle in Melbourne, Australia, we aim to create stylish, high-quality, and versatile apparel that captures the energy of Grand Prix weekends.

Designed with female fans in mind but appealing to all, our collection celebrates the broader thrill of Formula 1. 

Collaborating with Melbourne's Tully Lou, our debut collection offers premium craftsmanship and everyday functionality.

Join us in embracing the spirit of Grand Prix weekends with confidence and style.

Principal. The Label

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Teams

Offices

Principal. The Label

Org chart

Teams

Offices

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