Andy Serna

Brand Marketing Specialist at Principle Auto Group

Andy Serna has a diverse background in various industries. Andy started their career as a Financial Analyst at Cingular Wireless, where they managed sales regions and ensured accurate dealer compensation. Andy then worked as a Financial Analyst at KCI USA, drafting and managing sales and service contracts. At WellMed Medical Management, they were a Healthcare Economics Analyst, creating and maintaining business systems and databases, reducing patient ER visits, and recommending operational improvements.

Andy then transitioned to TEAM Integrated Engineering, Inc, where they served as a Contract Support Specialist II, supervising government contracts and generating expense reports. Andy later founded and operated 3-2 Count Batting Cages, a baseball and softball training facility in San Antonio, managing business operations, marketing, and talent development.

At T-Mobile, Andy held multiple roles. Andy was a Sr. Business Analyst, analyzing market benchmarks and developing competitive analysis to increase gross adds. As a Local Marketing Analysis Manager, they researched and developed market analysis and provided training. Andy also worked as a Dealer Support and Outreach Analyst, extracting and analyzing sales data, maintaining reports, and coaching dealers.

Andy then joined Medtronic as an IT Business Analyst, creating and maintaining a library of models and dashboards, analyzing call center metrics, and mentoring team members. Their most recent role is at Principle Auto as a Brand Marketing Specialist. Here, they managed digital marketing projects, planned marketing budgets, tracked and analyzed data, and improved sales conversion.

Throughout their career, Andy has demonstrated strong analytical skills, project management abilities, and the ability to provide strategic insights and deliver business solutions.

Andy Serna earned a Bachelor of Business Administration (B.B.A.) degree from The University of Texas at El Paso in 2002. Andy then pursued further education and completed a Master of Business Administration (M.B.A.) degree in Business Administration and Management, General from the same institution in 2005.

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