Benoit Ravote is a seasoned professional with extensive experience in brand strategy and implementation, currently serving as Director Asia Pacific at Principle since August 2015. In addition to leadership responsibilities, Benoit has been a Member of the Board of Directors for Principle in Singapore since May 2020 and in China since August 2015. Prior to Principle, Benoit held the position of General Manager at Star Engineering & Consulting (Shanghai) Co., Ltd., overseeing operations for Greater China. Benoit's career also includes roles at STAR COOPERATION GmbH as a Consultant and as an Event Manager for autoshow Geislingen, alongside a stint in Supply Chain Management at Porsche Design Group. Benoit holds a Master’s Degree in Automotive Business from Nürtingen-Geislingen University and has completed executive education programs at prestigious institutions including NUS Business School and National Taiwan Normal University.