Principle
Henry Smedley is a mid-weight interior designer currently working at Principle since June 2022, where notable skills include creating technical drawings, realistic visualizations, and curated presentations for world-renowned clients. Previous experience spans roles including Bench Joiner/Cabinet Maker at Parker Howley & Co and AP Bespoke Joinery Ltd, contributing to high-end cabinetry production. As a designer at Sheffield Sustainable Kitchens, Henry specialized in bespoke kitchens, bathrooms, and bedrooms, utilizing CAD software to create detailed 3D models. Additional positions as a Design Engineer at Leach and internships in design further emphasize proficiency in product conceptualization and client collaboration. Educational qualifications include a Product Design BSc (Hons) from The University of Huddersfield and a Design & Photography diploma from Huddersfield New College.
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Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-five years, we have partnered with many of the world’s leading brands to drive change and build growth.