Principle
James Raley has extensive experience in the construction and installation industry, serving as the VP for Principle since 2012. Prior to this, James held various leadership roles in companies such as NWTF and Plastiline/ImagePoint. James also holds a degree in Criminal Justice and Corrections from Coastal Carolina Community College.
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Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-five years, we have partnered with many of the world’s leading brands to drive change and build growth.