Kit Nowicki

Marketing Manager at Principled Technologies

Kit Nowicki has over 20 years of experience in the jewelry industry. From 2014 to present, Kit has worked as the Marketing Manager at Principled Technologies, Inc., where they are the leading provider of technology assessment, fact-based marketing, and learning & development services. Kit's duties include leading initial marketing and PR for the company, creating marketing initiatives, brand development, SEO, social and content media initiatives, and measuring metrics and analytics for ROI.

From 2010 to 2014, Kit worked as the Sales & Customer Service Manager, E-commerce & Direct Sales; and Merchandise Planner at Moissanite.com, the E-commerce brand of Charles & Colvard. Their duties included leading sales and customer service teams for e-commerce and direct sales divisions, identifying new designers to partner with, executing new lines of fine jewelry, project managing jewelry lines from initial planning to site execution, and collaborating with the Creative Director to create compelling site design, copy, marketing concepts, and advertising campaigns.

From 2000 to 2010, Kit worked as the Account Executive Sales Manager, Training & Development at Charles & Colvard, Ltd., the sole manufacturer and global distributor of the fine gemstone, Moissanite. Their duties included being an account manager for C&C's largest manufacturing customers, distributors, and retailers, initiating new sales leads and developing new customers, preparing sales forecasts, working closely with the Marketing and Brand Identity Department to create marketing and advertising programs, developing and executing the training program for the moissanite business, creating sales tools for in-house vendors, planning and executing trade shows, planning, managing, and executing trunk show events by retailer, collaborating with designers about new jewelry product lines, developing the inaugural program internationally within Canada, featuring both in-case collections and trunk show events throughout the country, being featured in C&C corporate training video and webinar as the Moissanite Training Spokesperson, and being featured in voice overs for videos. Kit also worked as a Staff Accountant, Operations Specialist.

Kit Nowicki has attended Allegheny College.

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Timeline

  • Marketing Manager

    May, 2014 - present

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