Marius Basting is a seasoned B2B digital, eCommerce, and aftermarket professional with over 20 years of experience in the construction equipment industry. They have held various leadership positions, including Managing Director at Prinoth and Director of Heavy Construction at Hexagon Geosystems, where they led sales and service portfolios across Central Europe and Israel. Previously, Marius served in multiple roles at Caterpillar Inc., focusing on dealer development and digital capabilities across Europe, Africa, and the Middle East. Marius combines strong people-centricity with exceptional change-management skills, fostering innovation and building trust among stakeholders throughout their career.
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