Alain Cheung is a skilled expert in digital and e-commerce, currently serving as the Directeur Général Digital et Omnicanal at Printemps. With extensive experience across diverse digital environments, Alain has previously held key positions such as Directeur E-Commerce Europe at Zadig & Voltaire and Directeur Digital et CRM at Claudie Pierlot. Educationally, Alain holds a Master 2 in E-Commerce & Webmarketing from TBS Education and a Master’s degree in Marketing B to C from Toulouse Business School - Barcelona. Throughout their career, Alain has adeptly addressed various digital challenges, demonstrating strong leadership in managing teams and driving strategic initiatives.
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