Lukas Löfgren

CMO & Co-founder at Printler

Lukas Löfgren has a diverse work experience spanning various roles and industries. Lukas is currently the Chief Marketing Officer and Co-founder of Printler, where they connect art lovers with independent artists on a global scale. Prior to that, Lukas worked at Seventy Agency as the Head of Growth Marketing, leading a team of specialists in growth strategy, digital analytics, conversion optimization, social media, and search. Lukas also held the position of Senior Digital Strategist at the same company, working on global client projects.

Before joining Seventy Agency, Lukas worked at Bisnode as a Digital Business Developer, focusing on the development of digital marketing and customer centricity on a group level across 18 markets. Lukas also worked at Apollo Travel Group as the Team Lead of Digital Development within the Nordic Marketing department, where they were responsible for the commercial development and optimization of Apollo's Nordic e-commerce. Additionally, Lukas worked as a Business Developer, driving conversion rate optimization and data-driven online business on a Nordic level.

Prior to that, Lukas held roles at IDG Sweden as the Head of Digital Marketing and Marketing Manager, overseeing traffic growth and inbound marketing channels for B2C websites and managing reader generated revenue and customer loyalty for M3 magazine and digital channels. Lukas was also the Leader of IDG Sweden's Social Media group during their tenure.

Lukas began their career at Teknikmagasinet, where they served as the Head of PR and Social Media, developing the company's presence on social media platforms and managing communication and marketing efforts. Lukas also owned and operated their own e-commerce site, DesignersCase.com, focusing on exclusive designer furniture.

In 2007, Lukas joined Kent Trading & Design AB as the E-commerce Manager, responsible for starting, developing, and operating the company's e-commerce store. Lukas also worked on marketing initiatives for the company's other operations. Prior to that, Lukas gained retail management experience at Teknikmagasinet, where they served as a Store Manager, Deputy Store Manager, and Salesman, managing sales targets, coaching employees, and handling product marketing.

Overall, Lukas Löfgren has an extensive background in growth marketing, digital strategy, and business development, with a strong emphasis on customer centricity and e-commerce optimization.

Lukas Löfgren has a diverse education history. Lukas completed a Copywriting course at Berghs School of Communication. Lukas also pursued a Conversion Manager program at Conversionista! to further their skills in this field. Lukas attended Pineberry Academy for an SEO course and May&Barrow to gain expertise in Advanced Google Analytics. Additionally, they received a 4DX Manager Certification from FranklinCovey and completed a Business Impact Mapping course at Knowit.

In terms of formal education, Lukas attended Kärrtorps gymnasium from 2001 to 2003. During this period, they specialized in Virtual Design within the Technical field.

It's worth mentioning that Lukas also obtained a Certified Conversion Manager certification from Conversionista! in September 2013.

Links

Previous companies

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Timeline

  • CMO & Co-founder

    January, 2021 - present