Priority Designs
Achala Kovuru is a seasoned marketing professional with extensive experience in brand management and customer experience strategy. Currently serving as a Sr. Brand and Customer Experience Strategist at Priority Designs since July 2023, Achala previously held the position of Director of Brand Marketing at The Cumin Culinary Brands from March 2022 to June 2023. A Marketing Manager at Ulta Beauty from August 2020 to September 2021, Achala led integrated marketing efforts for key platforms. Additional roles include Brand Manager at Keurig Dr Pepper Inc., where significant contributions to innovation launches were made, and several positions at General Mills, which involved developing marketing plans for notable product portfolios. Achala holds an MBA in Marketing from Indiana University and a Bachelor's degree in Marketing from Michigan State University.
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Priority Designs
Priority Designs is a full-service product development consultancy with research, strategy, design, engineering, prototyping, and soft goods capabilities all under one roof. Clients include household names with leading brands in sporting goods, medical, consumer products, industrial equipment, and more. Located in Columbus, Ohio with a 50,000 sq. ft facility and 80+ dedicated product development experts, Priority Designs has been helping clients bring products to market for over 30 years.