PRISM is a spectrum of brands built by Lightkeepers, urban innovators dedicated to solving the toughest challenges of city living. From short stays and extended living to luxury escapes, workspaces, and celebration venues, PRISM’s mission is to keep pushing the boundaries of what’s possible in cities across the world. 

PRISM was born from OYO, a brand that redefined the economy hotel segment by making trustworthy, easy-to-book, value-driven stays accessible to millions. Over the past five years, the vision has expanded beyond budget hospitality into every facet of urban living, led by Lightkeepers who constantly ask: What other invisible challenges of urban life can we solve? 

Today, PRISM’s growing portfolio includes brands such as DanCenter, Belvilla, Motel 6, Traum, Direct Booker, CheckMyGuest, Sunday, Weddingz, Innov8, and a suite of SaaS offerings. Together, they serve over 100 million customers in 35+ countries and 100+ cities from Ayodhya to Aberdeen, Miami to Marseille shaping everyday life across the globe, where we adapt our solutions to local cultures while maintaining global standards.

PRISM

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