Peter Zhang has a diverse range of work experience in digital marketing. Peter started their career as an Outside Advertising Sales Representative at Illini Media in 2015. In 2017, they worked as a Marketing Intern at the Center for Innovation in Teaching & Learning (CITL), where they managed social media accounts, optimized Google Adword campaigns, and conducted email campaigns. Later in 2017, they joined LocalEdge as an SEO Strategist, optimizing business websites and using Google Analytics for strategy support. From 2018 to 2021, Peter worked as a Digital Marketing Strategist at 360 PSG, focusing on digital marketing strategies. Peter then joined Premom as a Digital Marketing Manager, where they worked until November 2021. In December 2021, Peter joined Sure Oak as a Senior SEO Strategist, driving organic traffic and conversion growth through SEO strategies and managing client relationships. Most recently, they started working as a PPC / SEO Manager at Prismatic in February 2023.
Peter Zhang completed their Bachelor's Degree in Advertising at the University of Illinois from 2013 to 2017. In addition to their degree, they obtained several certifications including Google Analytics from Google in March 2017, Inbound from HubSpot in December 2016, Google AdWords Search from Google in December 2016, Intermediate Google AdWords from Lynda.com in February 2017, and Google AdWords Essential Training from Lynda.com in January 2017.
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