Private Brands S.A., is a company specialized in offering private label products and services to its clients who are mainly major retailers.
Driven by product quality and lower range price levels appropriate for private label products, we strive to offer the best quality / price ratio. We also operate to offer the right product mix for each category with a mind to optimize profitability, while adapting to our clients' philosophy, strategy and consumer profile.

A key component of our company's philosophy is an early identification of customer needs, researching international market trends and innovative technologies in order to offer our customers state of the art, differentiated, attractive products in niche markets.

We are exclusively specialized in Private Labels and 1st Price Products.

One of our major shareholders is Kapa Reynolds S.A., a French societe anonyme based in Paris that supplies large, multinational, supermarket chains with PL products in France, Belgium, U.K., Spain, Portugal and Greece.  Kapa Reynolds S.A. has affiliate companies in the UK and China.

We cooperate with certified manufacturers worldwide, that are audited by our sister company Kapa Reynolds, in terms of compliance with quality specifications and production capacity.

For more than 15 years we have been a dynamic player in the Greek market, working with all the large supermarket chains and offering ground breaking, innovative private label products and full product categories. We are now expanding our activities to Serbia and Romania.

We possess rare and cumulative expertise in marketing, production and logistics focused on the Private Label sector.

Private Brands

Org chart

Teams

Offices