Amit Arora is a B2B tech marketing leader with 26 years of experience in business journalism, content creation, and marketing strategy. They have held key editorial roles at major news organizations including Zee News and Rhythm New Media and co-founded an e-commerce venture, Pinkshink Retail. Currently, Amit leads marketing and Cisco alliances at Proactive Data Systems, where they manage integrated campaigns and strategic partnerships. Known for a hands-on approach, Amit focuses on demand generation, account-based marketing, and measurable growth in their endeavors.
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