Dee Crooks

Dee Crooks is a seasoned communications professional with extensive experience in brand management and corporate communications. Currently serving as the General Manager of Brand and Communications at ProCare since August 2021, Dee is a vital member of the Executive Leadership Team and is tasked with enhancing the Group's reputation and overseeing corporate communications. Previous roles include Director of Brand and Communications and Corporate Communications Director at The Real Estate Institute of New Zealand, as well as Head of Public Relations and Communications at AMP New Zealand. Dee has held various communication-focused positions at organizations including Lumley General Insurance, SenateSHJ, HSBC New Zealand, and the Bank of New Zealand. Educational qualifications include a Bachelor of Communications and participation in a MiniMBA program.