Aritra Das is a seasoned marketing strategy and insights consultant with over 15 years of experience in the industry. Currently, Aritra is a Partner at ProcDNA, having previously held the position of Associate Partner at ZS from 2022 to 2025. Aritra has also contributed to PricewaterhouseCoopers India as a Consultant and worked with Booz & Company as a Senior Consultant. Aritra holds an MBA from the Indian Institute of Management, Bangalore, and a Bachelor of Engineering in Electronics & Tele-Communication Engineering from Jadavpur University.
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