Ben Lancaster is an experienced Regional Sales Manager specializing in high-end residential cinema, Hi-Fi, and custom installation brands across the UK and European markets. Currently serving as Sales Director for Procella Loudspeakers, they have held various roles including Sales Agent at Apex-Tech UK and AQUAVISION DISTRIBUTION LIMITED, as well as UK Sales Manager at Anthem AV Solutions. With over 20 years of expertise in audio-visual integration, Ben is also a calibration specialist for several renowned technologies. They hold a BA (Hons) in English and History from the University of Hull.
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