Alex M.

Alex M. is a manager with nearly 10 years of experience in high-end consumer goods, furniture, and F&B, focusing on the Greater China and Far East markets. Alex has held roles such as Regional Manager for TREND Group and Head of International Procurement at W.H. Group, and is currently the Country Manager for Bisazza in Greater China. With a background in both B2B and retail channels, Alex has demonstrated expertise in market entry, procurement, and brand development. Educated at prestigious institutions like INSEAD and Fudan University, Alex thrives in multicultural environments and collaborates effectively with international teams to create culturally relevant business models.