David Sorrells is a senior product design manager and licensed professional counselor with over 10 years of experience blending design, psychology, and systems strategy. Currently, David leads design strategy across Procore’s Project Execution portfolio, focusing on creating cohesive and scalable enterprise experiences. Previously, David served as a Talent Acquisition Experience Leader and Global Leader for Career Experience at IBM, where a strong emphasis was placed on enhancing employee career mobility and client satisfaction. David has also provided counseling services through their own practice and Austin Travis County MHMR, focusing on diverse populations facing mental health challenges. Education includes a Bachelor's degree in Business Administration and Management from Coastal Carolina University and ongoing studies for a Master's degree in Counseling Psychology from St. Edward's University.
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