Fidaa Arekat is an experienced professional in sales operations and channel management, currently serving as Regional Channel Manager at Procore Technologies since March 2022. Previously, Fidaa was Sales Operations Manager at Cloud Hive from January 2020 to April 2022, focusing on aiding customers in their digital transformation and fostering deep relationships with stakeholders. With extensive experience at Microsoft from May 2005 to 2019, Fidaa held roles such as Sr. Customer & Partner Sales Operation Manager, overseeing cloud sales across the Gulf region, and Licensing Sales Specialist, coaching teams and leading customer negotiations. Earlier experience includes serving as Sales Account Manager at Diyar United Company, responsible for selling Microsoft solutions and managing cloud sales for the Kuwait territory.
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