Kristine Petersen is a seasoned digital marketing professional with extensive experience in developing and executing comprehensive marketing strategies across multiple business segments. Currently serving as Manager of Digital Marketing at Procore Technologies since May 2021, Kristine collaborates with various stakeholders to create full-funnel Account Based Marketing (ABM) strategies and oversees diverse advertising initiatives. Previous roles include Digital Marketing Manager at BeyondTrust, where Kristine executed multi-channel digital B2B campaigns, and Digital Marketing Specialist at Bomgar Corporation and Lieberman Software, focusing on campaign management, content creation, and SEO strategy. Kristine holds a Bachelor of Arts in Sociology and Political Science from UCLA and is proficient in tools such as Pardot, Salesforce, and Google Analytics.
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