Sarah Reed

Sarah Reed is an experienced leader in event marketing and customer support, currently serving as Vice President of Experiences & Events at Procore Technologies since July 2025. Prior roles include Vice President of Global Events and Content at Braze, and Senior Director of Global Events at Zendesk, where significant contributions were made in designing impactful large-scale events. Sarah's career spans positions at notable companies such as Deloitte, ICMI, and iContact, demonstrating a strong focus on customer relationships and event strategy. With an MBA in Global Business from Pepperdine Graziadio Business School and a dual degree in Journalism and Public Relations from the University of Wisconsin-Madison, Sarah combines educational expertise with extensive professional experience in building and enhancing customer engagement initiatives.