Sasha Reed is an Executive Storyteller in the construction technology sector, currently serving as the Senior Director of Industry Transformation at Procore Technologies. With over 20 years of experience at the intersection of construction, technology, and media, Sasha has held significant roles including VP of Strategic Development and VP of Industry Advocacy at Bluebeam, Inc. Previously, they managed projects at M3, Inc. and were the General Manager at Sorriso Restaurant. Sasha holds a background in strategic business development and content leadership, helping builders and tech owners convey complex ideas through compelling stories.
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