Aleksandra Dimitrijević Bašić is a Senior Manager in Research and Development at Procter & Gamble, where they lead innovative projects in the Fabric Care products category for the European market. With a Master of Science degree in Chemical and Process Engineering from the University of Belgrade, Aleksandra has seven years of experience in product development across multiple global markets. They possess expertise in formulation design, consumer research, and product strategy, successfully generating significant savings and coordinating multidisciplinary teams. Throughout their career, Aleksandra has demonstrated strong leadership and problem-solving skills, earning a senior management role within just four years.
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