Cédric Blum is currently the Sales Director for P&G Professional at Procter & Gamble, where they oversee a sales and marketing team of 12 and manage commercial relationships with professional customers. They previously held various roles at Procter & Gamble, including Account Director for Casino Group and Local Account Manager for Leclerc, demonstrating their expertise in sales and strategic negotiations. Prior to joining Procter & Gamble, Cédric gained experience through internships at Nestlé, Ferrero, and Unilever, where they focused on trade marketing and sales strategies. Cédric holds a degree in Marketing & Negotiation from ICN Business School and completed preparatory studies in sciences at Lycée Kléber.
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