Jenna Setchell

Jenna Setchell is an accomplished design professional with extensive experience in brand identity and design strategy within the beauty industry. Currently serving as Design Director at Procter & Gamble since February 2019, Jenna leads the visual identity and design strategy for Head & Shoulders in North America, focusing on brand equity across various channels. Prior to this role, Jenna was a Senior Brand Identity Design Manager at Coty Inc., where leadership in brand identity development and package design enhanced multiple retail beauty brands. Earlier experience at Procter & Gamble included similar roles, where Jenna established brand architectures, managed design teams, and directed beauty photoshoots. Jenna's career began with internships at esteemed companies such as Abercrombie & Fitch and Fossil, following a Bachelor’s degree in Fashion Design Product Development from the University of Cincinnati.