Joe Robb

Joe Robb is a seasoned professional with extensive experience in digital marketing and brand management. Currently serving as a Senior Brand Manager focused on DTC and Digital Innovation at Procter & Gamble since July 2018, Joe has prior experience as a Digital Marketing Director at SparkPeople.com, where notable achievements included developing mobile app strategies that significantly increased user engagement. Joe's expertise encompasses teaching and executing marketing strategies, social media, and digital innovation, with speaking engagements at various conferences highlighting thought leadership in the field. Joe holds an M.F.A. in Creative Writing from Emerson College and a B.A. in Creative Writing/German from Ohio University.