Kirk Walda has extensive experience in analytics and market insights, currently serving as Director of Analytics at Procter & Gamble since June 2006. Throughout this tenure, Kirk has held various leadership positions, including Director of Category Management for Grooming and Senior Manager of Analytics and Insights, specializing in shopper insights within the Beauty and Health sectors. Earlier roles included Manager of Brand Function for Consumer Insights, where Kirk led social media insights and a global forecasting capability, as well as managing forecasting and ROI initiatives for the Health Care brand portfolio. Kirk began the career as a Consumer & Market Knowledge Associate Manager focused on market research for brands like Pepto-Bismol. In addition to professional achievements, Kirk served as President of the Greater Cincinnati Chapter for the Indiana University Alumni Association from December 2013 to December 2015, leading strategic and event planning efforts. Kirk holds a Bachelor of Science in Psychology from Indiana University Bloomington and an MBA in Marketing from Xavier University.
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