Lamia Mimassi is an accomplished Air Care Europe R&D Director at Procter & Gamble, bringing over 20 years of expertise in consumer research and product innovation within the FMCG industry. They specialize in identifying consumer needs and translating insights into compelling product innovations for leading brands like Ariel and Tide. Previously a Senior Scientist, Lamia has led multi-national teams through the innovation process and developed extensive training programs in qualitative research methodologies. Lamia holds a PhD in Inorganic Chemistry from Pierre and Marie Curie University and an engineering degree from ESPCI Paris - PSL.
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