Laszlo Boda has been a Senior Sales Manager at Procter & Gamble since November 2010, specializing in the Laundry category in Hungary and leading strategic market initiatives, budget management, and team innovation to enhance customer category value and share. The experience includes roles such as Senior Market Strategy & Planning Manager and Customer Team Leader, where Laszlo developed go-to-market strategies and managed joint business plans with major retailers like Tesco and Auchan. Prior to Procter & Gamble, Laszlo worked as a Sales Representative for Sara Lee Hungary, managing retailer relations and maximizing sales visibility for various brands in the Western Hungarian region.
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