Laura I.

Laura I. is a Senior Marketing Manager at Procter & Gamble, specializing in lead generation and conversion rate optimization. They have extensive experience in managing PPC across various search engines and a strong understanding of global markets, particularly in the UK, Europe, USA, and LATAM. Previously, Laura worked in roles such as a Digital Marketing Consultant and a Senior Traffic Manager at Mecalux, and they hold degrees in Advertising and Public Relations, as well as Finance Management. Additionally, Laura has contributed to academia as a professor of Digital Marketing at Inesdi.