Lidia Cox

Lidia Cox is a seasoned marketing professional with extensive experience in trade marketing and consumer insights within the skincare and personal care sectors. Currently serving as a Senior Trade Marketing Manager for Skincare Asia Pacific at Procter & Gamble since February 2021, Lidia previously held the positions of Senior National Account Manager and Shopper Marketing Lead at Unilever from October 2016 to March 2020, where responsibilities included roles in CMI Innovations for Haircare and Global Insights for Magnum. Lidia's career commenced with Colgate-Palmolive in 2015 as part of the Global Marketing Development Program, following experiences in consumer insights. Lidia holds an M.B.A. from Baruch College (2014-2016) and a Bachelor's Degree in Commerce and Arts from The University of Auckland (2004-2008).