Mathilde Tréard is currently a Data at Procter & Gamble, where they are engaged in transforming the media and CRM tech stack to enhance consumer targeting. Previously, from 2020 to 2022, they served as a Senior Marketing Technologist, focusing on the digital path-to-purchase. Mathilde has also contributed to Procter & Gamble as a Data Analytics Leader for France & Benelux and as a Data Analyst, where they turned data into actionable business recommendations. They gained international experience through internships at Philips and Google. Mathilde holds a Master of Science in Management from Ecole de Management de Lyon and a DESECL in Computer Science from Ecole centrale de Lyon.
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