Michael So is a seasoned media professional with extensive experience in managing media strategies across various prominent companies. Currently serving as a Senior Media Manager at Procter & Gamble since May 2022, Michael previously held the position of Group Director - Business Leadership at Cossette Media from October 2021 to May 2022. Michael’s career includes a significant tenure at Wavemaker from August 2006 to October 2021 as a Group Account Director, working with reputable clients such as Pfizer Consumer Healthcare, Colgate, and Tiffany & Co. Earlier roles include Media Planner at Bensimon Byrne and Assistant Media Planner/Media Buyer at M2 Universal. Michael holds a Bachelor of Arts degree in Economics from the University of Toronto and studied at the University of Waterloo prior.
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