Mo Khalife

Mo Khalife is an accomplished marketing professional with extensive experience at Procter & Gamble since January 2008, currently serving as Senior Director - Global Laundry. Notable roles include Brand Director for UK Fabric Care Local Delivery and Global Laundry Innovation Brand Manager, where significant achievements include the successful launch of Ariel Liquids in the Middle East & Africa and defining strategic expansion plans for the brand. Prior to these roles, Mo Khalife contributed as Associate Brand Manager for Gillette in the Near East, leading a multi-functional team and executing successful product launches across multiple countries. Earlier experience includes market research and consultancy roles at Brasseries Kronenbourg and Credit Suisse. Educational qualifications include a BSc in International Hospitality Management from EHL and a Master's degree in Marketing from HEC Lausanne, complemented by additional marketing training at EHL.