Nancy Deng is an Analytics & Insights Leader with over 10 years of experience in consumer insights research, currently driving strategic decisions at Procter & Gamble Canada. Holding a Master’s of Science in Marketing & Consumer Research, Nancy has expertise in end-to-end qualitative and quantitative research, focusing on brands generating over $600 million annually. Previously, they served as a Senior Research Manager at Maru/Matchbox and Vision Critical, where they led significant multi-market initiatives and trained junior staff. Nancy continues their academic journey at the University of Guelph and The University of British Columbia, pursuing further education in marketing and psychology.
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