Robert Steigerwald currently serves as the Digital Marketing Lead for Tide Cleaners at Procter & Gamble, a role held since March 2021. Previously, Robert spent a decade at Gannett | USA TODAY NETWORK, where initiated and led various positions, culminating as the National Director of Optimization for Performance Marketing Solutions. In this capacity, Robert oversaw marketing strategies across 109 markets utilizing diverse media channels. Additional roles included Regional Director of Client Success for the Northeast Metro Region, where Robert established digital customer success hubs, and Director of Client Services, directing the centralization of operations for multiple Ohio newspapers. Earlier experiences also include managing digital optimization specialists and creating the digital optimization role to enhance client campaign success. Robert holds a Bachelor's degree from the University of Cincinnati Carl H. Lindner College of Business.
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