SL

Sharon Lam

Brand Director - HKTW Sk-ii

Sharon Lam is a seasoned Brand Director at Procter & Gamble, where responsibilities have included leading the SK-II HKTW organization and developing digital marketing strategies that significantly enhance brand awareness and conversions. Notable achievements include creating the first global digital consumer connection tool for HKTW SK-II and strategizing channel go-to-market approaches for Pantene and Vidal Sassoon in Hong Kong and Taiwan. Additionally, Sharon has a strong background in e-commerce, having directed Olay's comprehensive strategy for Greater China, and has extensive experience in brand management roles for both Olay and Oral-B. Earlier career experiences include impactful internships at L'Oréal and AIESEC, showcasing strong leadership and marketing acumen. Sharon holds a Bachelor's Degree in Information Systems and Marketing from The Hong Kong University of Science and Technology.

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