Simon Caines is the Director of Digital / AI Transformation & Innovation Capability at Procter & Gamble, leveraging over 25 years of experience in consumer insights and product innovation within the FMCG sector. They have a proven track record in driving innovation for billion-dollar brands and managing multifunctional teams, skillfully connecting consumer, business, and technology. Simon is adept at utilizing both quantitative and qualitative research methodologies to generate actionable insights that enhance product development and commercial strategies. They previously held several senior management positions at Procter & Gamble, focusing on consumer insights, product innovation, and strategic alliances. Simon holds a Bachelor’s Degree in Biological Sciences from Bangor University.
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