Vanessa Devoe

Vanessa Devoe has a diverse background in marketing and brand management, accumulating significant experience across various companies. Starting as a Marketing Communications Intern at BBVA in 2007, Vanessa progressed through roles at Alfonzo Rivas & Cia as a Trade Marketing Specialist and Brand Manager, and further advanced at British American Tobacco and Aldea as a Trade Marketing Representative and Product Manager, respectively. From 2015 to 2018, Vanessa served as a Product Manager at Merck Group, followed by a prominent position at Procter & Gamble from 2020 to 2023, where responsibilities included Sr. Brand Manager for Nerve Care and Digestive Wellness. Academically, Vanessa holds a Bachelor's Degree in Public Relations from Universidad Católica Andrés Bello, an M.B.A. from IESA, and several certifications, including an exchange program at Babson College and a specialized program at Northwestern University's Kellogg School of Management.