Yi Chang

Yi Chang is a highly experienced professional with a strong background in brand management, guest services, and sales and marketing. Currently serving as a Senior Brand Manager at Procter & Gamble since October 2016, Yi Chang leads digital commerce and Amazon media strategies to drive growth. Previous roles include Guest Service Manager at Sheraton Hotels & Resorts, where achievements included improving membership enrollments and recognition rates, and Guest Services Manager at Centara Ras Fushi Resort & Spa, noted for establishing operational procedures and enhancing guest loyalty. As Sales & Marketing Manager at Airai Water Paradise Hotel & Spa, Yi Chang successfully turned the hotel from loss to profit, while earlier experience includes market research and product planning at TAISHIN Financial Holdings and research assistance at Strong Hospital. Yi Chang holds a Master of Science in Business Analytics from Imperial College London, a Master’s degree in Business Administration with a focus on Marketing from the University of Rochester, and a Bachelor of Arts in Finance from National Taiwan University.