Loreto Ormeño Lazo is a strategic marketing and trade specialist with extensive experience in branding and resource management, particularly in the industrial and construction sectors. They began their career as an Assistant in Marketing and Graphic Designer at Suministros Gráficos and subsequently held various roles, including Graphic Designer at Triumph International and Creative Director at WoW Diseño + Comunicación. From 2009 to 2014, Loreto served as the Art Director at B3 Retail & Shopper Activation, where they led marketing initiatives for notable brands. Currently, Loreto is the Trade Marketing Manager at Prodalam, focusing on innovative marketing solutions. They earned a Graphic Design degree from Universidad Mayor and a diploma in Ecodiseño from Universidad Andrés Bello.
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