Kris Smet is a seasoned market research professional currently serving as the Business Director at Profacts, where they focus on research-based consultancy to enhance customer delight. With extensive experience in various sectors, including Food & Beverages and Financial Services, Kris has held pivotal roles at renowned companies such as Anheuser-Busch InBev and Market Probe. They co-founded b²sense, a full-service market research agency, prior to its integration into Profacts. Kris holds a Master's degree in Applied Economics & Econometrics from the University of Antwerp and an MBA in Marketing from Vlerick Business School.
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