Wissam Tabbara is a serial tech entrepreneur and innovator in AI and data platforms who has successfully sold two tech startups. They founded and led several ventures, including Culture Theory (2002–2003), Clever Nudge (2015–2017), Truebase (2021–2025), True Protocol (2018–2021), profileAPI (2024–Present), and profile360 (2025–Present). Currently, they are the founder and CEO of profileAPI and profile360, focused on AI-Inferred Traits & Signals on B2B Companies & People. They earned an MBA between 1996 and 1999.
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