ProfitPulse helps SMEs turn financial complexity into growth and lasting success. We partner with owners to convert numbers into decisions: clear plans, disciplined cash, and smart capital allocation that deliver measurable profit and valuation uplift.

What we do:
• Strategic planning & on-demand CFO
• Budgeting, forecasting & scenario modelling
• Cash flow & working capital optimisation
• Pricing, margin uplift & cost-to-serve analysis
• KPI design, dashboards & board reporting
• Capital utilisation/ROI & investment cases
• Profitability by product/customer/site
• Valuation readiness, due diligence & M&A support
• Funding strategy & bank engagement
• Governance, risk & performance rhythms

Who we help:
Start-ups, scale-ups and established, family-owned and multi-site businesses across retail, hospitality, e-commerce, healthcare/NDIS, construction & trades, manufacturing, logistics, technology/SaaS, financial services, professional services and franchises.

Where we operate:
Based in Brisbane, we serve clients across the Australian East Coast—South East Queensland (Brisbane, Gold Coast, Sunshine Coast, Ipswich, Logan, Moreton Bay), wider Queensland (Toowoomba, Townsville, Cairns), New South Wales (Northern Rivers/Kingscliff, Tweed, Byron, Greater Sydney, Hunter & Central Coast), the ACT (Canberra) and Victoria (Greater Melbourne & regional). We also work remotely Australia-wide.

How we work
Practical and data-driven: simple dashboards, crisp insights, and weekly operating rhythms that keep teams focused. Outcomes you can bank: stronger cash flow, higher margins, smarter use of capital, fewer surprises, and a more valuable, investor-ready business.

Led by a Chartered Accountant with deep investment and infrastructure finance experience, ProfitPulse brings the rigour of institutional finance to everyday business—without the jargon.

Ready to create momentum? Message us here on LinkedIn to book a complimentary discovery call.

ProfitPulse

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