Sophie Sior

Sophie Sior currently serves as Head of Media and previously held the role of Senior Programmatic Consultant at PROGRAMMADS since October 2018, focusing on client management, market knowledge, and operations within the media landscape. Sophie's expertise includes working with various adtech tools such as DV360 and Amazon DSP and has a track record of establishing client relationships, negotiating deals, and managing programmatic activities. Other notable positions include Programmatic Expert at Ligatus, Programmatic Campaign Manager at AdUX Belgium, and Junior Marketing, Press & Public Relations Manager at CentralApp. Sophie holds a Master's degree in Corporate Communication and Marketing and a Bachelor's degree in Communication and Media Studies from Université libre de Bruxelles.