Etai Eitany is a seasoned professional with extensive experience in management and operations within the advertising technology sector. Currently serving as General Manager at ProgrammaticX and Co-Founder of TargetBetter since May 2025, Etai previously held various leadership roles at OMS, including CEO, Vice President of Operations, Team Leader of Operations in Display and Video Advertising, and Senior Operations Manager from August 2008 to March 2025. Prior experience includes working as an Analyst and Trader at Final from July 2007 to April 2008. Etai Eitany holds a BA in Business Administration from Reichman University (2005-2008) and completed a course in Business Administration and Management at Tel-Aviv University - Lahav Executive Education (2021-2022).
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