Humberto Casillas

Humberto Casillas has been the General Manager of American Region at KORES at Progresando.com since September 2019.

Prior to this, they worked as an Independent Marketing- Commercial Consultant for Kaloni from March 2019 to September 2019, and as Retail Program Director México & Central America Region for Michelin from September 2016 to March 2019.

At Kaloni, Humberto was responsible for reinforcing the commercial ecosystem and transforming the organization strategy. Humberto also reviewed and diagnosed the mkt strategy execution, Sales force team & Call center for 11 Clinics (Points of Sales). Furthermore, they managed the mkt funnel with more than 6K leads monthly/conversion rate/NetSuite tool & team in charge. Humberto's team consisted of 50 paxs (mkt, sales & call center).

At Michelin, Humberto’s responsibilities included developing and implementing business models at points of sales for different ecosystems, looking to improve consumer experiences and reinforce retail distribution. Humberto also conducted Distributors P&L analysis, Consumer insights studies (internal & external), consumer profiles & car tires portfolio analysis & expansion. Additionally, they were responsible for the Retail Distribution program (900 POS) and the Project MICHELIN CAR SERVICE concepts store in 10 cities.

Humberto Casillas has a Global Leadership for growth from CEDEP - Executive Development – Fontainebleau in Business Management. Humberto also has a Licenciatura en Administración from Instituto Tecnológico Autónomo de México in Marketing. Lastly, they have a D from Johan Cruyff Institute in Marketing deportivo.

Some of their coworkers include Adrian Rich - Legal Counsel & Partner, Perkins Coie, Paola Alday - Marketing VP, and Rob Blanchard - Director of Technology. Humberto Casillas reports to Elijah Chavando, Founder & CEO.